1. Adidas is an official sponsor of the World Cup, so its logo appears on the field.
阿迪达斯是世界杯的官方赞助商,所以,它的标志出现在赛场上。
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2. It was the only piece of advertising that Adidas conducted in Germany throughout the tournament.
这是阿迪达斯在全称比赛中在德国做的唯一一则广告。
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3. This boosts the reputation and image of Adidas by making people more aware of the company's values.
这提高了阿迪达斯的声誉和形象,让人们更加了解该公司的价值观。
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4. Adidas is the well-known sponsor behind the World Cup ball and other soccer-related merchandise (jerseys, shorts, cleats).
阿迪达斯一直赞助者世界杯比赛和其他一些足球相关的配件(足球衫、短裤、鞋子)。
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5. In Brazil, the multinational corporation Adidas has been running a shoe-recycling program called "Sustainable Footprint" since 2012.
在巴西,跨国公司阿迪达斯自2012年以来一直在运作一个名为“可持续足迹”的鞋子回收项目。
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6. "We have never come across anything like the situation," Chris McGuire, sports marketing manager for Adidas soccer, said in a statement.
阿迪达斯足球用品营销经理克里斯·迈克盖尔在一份声明中说:“我们从未遇到过像这种情况。”
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7. Customers can bring shoes of any brand into an Adidas store to be shredded and turned into alternative fuels for energy creation instead of being burned as trash.
顾客可以把任何品牌的鞋子带进阿迪达斯店,将其粉碎制成可替代能源,而不是当成垃圾烧掉。
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8. During soccer's World Cup last summer, for example, Adidas used real-time scores and games to attract thousands of fans to a website set up for mobile-phone access.