The visual turn in commercial advertisement creativity is the result of social development and mutual influence of multi-media. 摘要商业广告创意中的视觉化转型，是社会发展和多种媒体集约作用的结果。
Compared with the advertising creativity's influence on marketing communication, our knowledge about advertising creativity appears to be vague and unsystematic. 摘要相对于广告创意在行销沟通上的影响力，我们对于广告创意的了解，显得模糊而且没有系统。
